Creador, a private equity firm focused on South and Southeast Asia, has acquired a controlling stake in Indonesia-based MG Group, a B2B hospitality marketplace connecting thousands of buyers and suppliers across the region.
The transaction, which involves the purchase of shares from Northstar and other investors, marks Creador’s first foray into the global travel sector.
MG Group, founded in 2000, operates a technology-driven distribution platform that links over 8,000 global accommodation buyers with more than 350,000 accommodation providers.
The company’s role in the travel supply chain has made it a prominent figure in Southeast Asia’s rapidly expanding tourism industry, which is benefiting from a post-pandemic resurgence in demand.
Creador indicated that its latest investment underscores an ongoing commitment to Indonesia, where it has backed more than 10 companies since 2011.
MG Group has experienced sustained growth in recent years, driven in part by the digitalization of operations and the formation of strategic partnerships that bolstered profitability.
The company’s management aims to use the new investment to further enhance its technology platform and extend its reach within Southeast Asia and globally.
Northstar, which previously held a stake in MG Group, attributed the marketplace’s robust post-pandemic performance to efforts that modernized operations and opened the door to new collaborations worldwide.
MG Group has stated that the incoming capital and expertise from Creador will help it pursue its broader ambitions, scaling its platform and services to meet growing demand in the region’s travel sector.
Business News Asia
