Jollibee Vietnam marked a significant milestone with the inauguration of its 200th store on December 12, 2024, located at 704 Hau Giang Street, Ward 12, District 6, Ho Chi Minh City.
The opening attracted large crowds eager to enjoy their favorite Jollibee offerings.
“This incredible 200-store milestone in Vietnam, our largest international market, signifies the acceleration of Jollibee’s global expansion, bringing us closer to our vision of becoming one of the Top 5 restaurant companies in the world,” said Ernesto Tanmantiong, Jollibee Group Global Chief Executive Officer. “What’s significant to us is how Jollibee was able to be a part of the Vietnamese people’s lives and was provided the opportunity to bring them many joyful moments.”
Tanmantiong added, “We are honored that millions of Vietnam citizens have embraced Jollibee, and truly love the food from Chickenjoy, Jolly Spaghetti to Chili Chicken, which was specially made for the Vietnamese. We share this milestone with the Jollibee Vietnam team who rose above many obstacles to fulfill our mission of providing delicious food to bring the joy of eating across the Vietnamese communities.”
Dennis Flores, Jollibee President for Europe, Middle East, Asia, and Australia (EMEAA), commented, “The success we’ve achieved in Vietnam is what we continue to strive for in markets across Asia and the rest of the world where we operate. In Vietnam, almost 100% of the customers are Vietnamese. This is a testament to how Jollibee can appeal to diverse markets and cross borders. By staying true to our commitment to deliver great-tasting food with consistent quality and warm friendly service, while listening closely to each market’s preferences and constantly innovating, we are poised to further accelerate our growth momentum.”
The 200th store exemplifies Jollibee Vietnam’s robust growth and strong brand presence in the country’s competitive fast-food market. The company continues to focus on expanding its footprint while catering to local tastes and preferences, reinforcing its position as a beloved household name in Vietnam.
Business News Asia
