Cebu-based snack manufacturer Prifood Corporation has partnered with COREnergy, the retail electricity arm of Vivant Energy, to supply power to its manufacturing facilities in the Philippines, in a move that underscores how manufacturers are using energy sourcing to improve efficiency and support expansion.
The agreement covers Prifood’s plants in Tingub, Mandaue City in Cebu, with a combined aggregate demand of up to 750 kilowatts, according to a company statement.
By consolidating electricity demand across its Cebu sites, the snack maker aims to gain better purchasing leverage and a more proactive approach to managing power consumption as its operations grow.
Prifood is among the early food manufacturers in the Visayas to engage a retail electricity supplier under the Retail Aggregation Program, or RAP, an initiative of the Department of Energy and the Energy Regulatory Commission that allows eligible customers to pool demand and secure more competitive rates and tailored services.
The partnership reflects a broader push by businesses to treat energy not just as a cost center but as part of operational strategy, especially as more enterprises gain access to retail electricity options.
“For us, innovation goes beyond the product. It extends to how we run our operations,” Enrico Yap, assistant general manager of Prifood Corporation, said in the statement.
He added that the partnership would help the company integrate “more sustainable and smarter approaches to energy,” while keeping growth “competitive and responsible.”
Founded in 1990 in Mandaue, Prifood manufactures snack brands including Super Crunch and Super Delights, and has expanded beyond its Visayas base with production hubs supporting nationwide distribution.
Business News Asia
