Malaysian coffee chain OldTown White Coffee will open the first of its 10 planned outlets in the Visayas and Mindanao in Zamboanga City.
The store is set to open on October 3. It is located on Pasonanca Road in Tumaga, Zamboanga City, and will be operated by couple Pherhan and Jhulie Saiddi. The store is a partnership with the Del Mundo Group of Companies, the Philippine master franchise holder for the brand.
“The world-renowned Malaysia coffee brand is finally here in Mindanao,” the Saiddi couple said in the statement.
“Our dream is to bring a global brand to Zamboanga that reflects both quality and cultural authenticity. OldTown White Coffee is exactly that,” said Jhulie Saiddi.
“We believe Zamboangueños will appreciate not just the coffee, but the entire dining experience that pays homage to Malaysian culinary heritage,” she said.
Zamboanga City, known as “Asia’s Latin City” due to its historical Spanish influences, is a cultural melting pot with strong local and Southeast Asian traditions. OldTown White Coffee said this rich backdrop makes it an ideal location for the brand, which embodies decades of Malaysian heritage.
“The arrival of OldTown White Coffee not only adds new flavor to the city — it also promotes tourism and cultural exchange, introducing global brands that elevates Zamboanga’s status as a destination of world-class experiences,” Pherhan Saiddi said.
The Del Mundo Group plans to open 30 OldTown White Coffee outlets in the Philippines over the next three years, with 20 in Luzon and 10 in the Visayas and Mindanao.
Originating in Ipoh, Malaysia, OldTown Coffee has become a well-known Halal brand across Southeast Asia and beyond. Its first Philippine outlet opened in May 2023 at SM Grand Central in Caloocan City. The Zamboanga location will be its 11th in the country.
OldTown White Coffee operates over 200 outlets in Malaysia and also has a presence in Singapore, Indonesia and Hong Kong.
The Del Mundo Group has a track record in the Philippine food and beverage industry, operating brands such as Mesa Filipino, Pancake House, Ramen Bari Uma, Buchiton from Japan, and Hayashi and Cravy from Korea.
Business News Asia
