Philippine property developer Megaworld Corp. is making a strategic push into the ultra high-end residential market with the launch of its Signature Collection, a curated portfolio of bespoke, one-of-a-kind developments targeted at ultra high net worth individuals (UHNWIs) both locally and overseas.
The move marks a new chapter for Megaworld, known for its integrated urban townships and upscale residential communities, as it seeks to diversify its portfolio and capitalize on rising demand for exclusive, heirloom-quality real estate.
“This is beyond what we’ve done before—it defines an entirely new category,” said Kevin L. Tan, executive director of Megaworld.
“We recognize the need to boldly tap into the opportunities in the ultra-luxury residential market. These developments are so rare that Megaworld plans to offer these only in select locations, just once or twice every year.”
The Megaworld Signature Collection will focus on properties defined by rarity, architectural singularity, and what the company describes as “non-fungible real estate” — homes that combine provenance, privacy, and permanence.
Each residence is expected to feature groundbreaking designs, innovations, or unique collaborations, with many built in trophy locations across the Philippines.
Lourdes T. Gutierrez-Alfonso, president and CEO of Megaworld, said the company is forming a dedicated team to oversee the new brand.
“Each residence bears the mark of purposeful design. Every development is envisioned as a one-of-a-kind property and offered with discretion—chosen by those who truly understand the value of rarity,” she said, adding that the inaugural project under the new category will be launched within the year.
The timing comes amid rising demand for discreet, long-hold assets among UHNWIs.
According to S&P Global, the ultra-luxury real estate market in the Philippines has shown resilience, with buyers relatively insulated from inflation and elevated borrowing costs.
In 2024, Megaworld’s real estate sales rose 19% year-on-year to nearly PHP 51 billion, with PHP 131.9 billion in reservation sales and PHP 31.8 billion worth of project launches. The Signature Collection represents a bid to further enhance its margins and brand equity by serving the top tier of the wealth pyramid.
With more than three decades of experience in premium real estate, Megaworld is positioning itself to meet the evolving needs of a new generation of global elites seeking architectural legacy and capital preservation through real estate.
Business News Asia