TBC Georgia, the country’s leading financial services provider and part of London-listed TBC Bank Group, has launched Georgia’s first co-branded debit card with an international airline, in partnership with Turkish Airlines and Visa.
The new Turkish Airlines Visa debit card, announced after a memorandum of understanding was signed on June 12 in Istanbul, is available exclusively to clients of TBC Concept 360 and TBC Wealth Management.
The product aims to strengthen TBC’s premium retail banking offering by integrating financial services with travel benefits.
Cardholders can earn miles not only on Turkish Airlines flights but also on accommodation, transportation, dining, and domestic travel in Georgia.
These miles can be redeemed via Turkish Airlines platforms for services such as flight upgrades, baggage, seat selection, or purchases from its online store.
Additional perks include ten airport lounge passes, fast-track security for cardholders and up to three companions, taxi fare savings to and from Tbilisi International Airport, and discounts on international roaming.
TBC’s flagship debit product, TBC Card, has surpassed 260,000 issued cards as of Q1 2025—tripling year-on-year. The new offering aims to drive customer loyalty and engagement among premium users.
The collaboration underscores TBC’s ambition to enhance customer experience while expanding its product suite.
TBC Bank Group also operates in Uzbekistan through its fast-growing digital banking platform, TBC Uzbekistan, which now has 19.7 million users.
Turkish Airlines and Visa emphasized the partnership’s role in improving travel experiences and daily spending rewards for Georgian consumers.
Business News Asia