SM Supermalls in the Visayas have launched a region-wide environmental campaign that transforms plastic waste into large-scale public art, reinforcing their commitment to sustainability and education through the “Art from All” initiative.
SM City Cebu and SM City Iloilo collaborated on the campaign throughout May by encouraging shoppers to donate used plastic bottles and cups.
These discarded items have now been turned into meaningful eco-art installations, spotlighting the impact of collective action and environmental responsibility.
At SM City Iloilo, a towering sculpture called the Mangrove Memory Tree was unveiled on June 6.
Created by Ilongga eco-artist Margaux Blas with support from local groups such as SM Cares, Rezbin, and the NISU Young Environmentalist Society, the installation uses reclaimed plastic bottles, fishing nets, and marine debris.
The sculpture honors the resilience of coastal ecosystems and communities, and carries the message “Bisan basura, may pulos pa” (Even waste has worth), underscoring the potential of restoration through unity and care.
Meanwhile, SM City Cebu revealed its centerpiece on June 9—a life-sized whale shark (butanding) constructed entirely from community-donated plastic waste.
Installed at the Food Hall on the mall’s third level, the piece was designed by Creative Hands Mugna and CTU Danao Mugna Artists.
It pays homage to Cebu’s marine sanctuaries, particularly in Oslob, and emphasizes the urgent need to protect marine life from plastic pollution.
Both installations serve as visual narratives that blend art and environmental advocacy, aiming to inspire shoppers to adopt more sustainable consumption habits.
The project is part of SM’s broader Waste-Free Future campaign and its support for Philippine Environment Month.
By turning everyday waste into symbols of ecological resilience, the initiative highlights the power of community-driven sustainability and the evolving role of malls as platforms for public education and environmental stewardship.
Business News Asia