Globe Telecom has launched “Globe of Good,” a new sustainability masterbrand consolidating its environmental and social programs under a unified platform aimed at engaging customers, employees, and partners in its advocacy efforts.
The initiative brings together the telecom giant’s broad spectrum of sustainability work—from digital inclusion and climate action to community impact—under a single, more accessible identity.
“This initiative is our commitment to embed sustainability in everything we do, in the way we operate, serve, and lead,” said Yoly Crisanto, Globe’s Chief Sustainability and Corporate Communications Officer. “We want to make sustainability more relatable and easier for every Filipino to take part in.”
The launch showcased two flagship programs that reflect Globe’s sustainability-first approach: Globe Prepaid’s GoGIVE and Globe Platinum’s Gastronome Giving Series.
GoGIVE, a digital engagement platform embedded in the GlobeOne app, enables users to convert data usage into charitable contributions. By using mobile data, customers earn digital “hearts” which can be donated to partner non-governmental organizations.
“Through GoGIVE, we are transforming data into a force for good,” said Givielle Florida, Head of Globe Prepaid. “This platform offers a fresh and convenient way to give back to the community, especially for digital natives.”
Meanwhile, the Gastronome Giving Series, developed in partnership with the Fine Dining Club Philippines, pairs high-end culinary experiences with social advocacy. The initiative channels proceeds to the Hapag Movement, Globe’s hunger alleviation campaign.
“Gastronome Giving allows us to connect fine dining with purposeful action,” said Mark Pasaylo, Head of Globe Platinum. “It demonstrates how different sectors can work together to help address involuntary hunger affecting millions of Filipinos.”
Participating restaurants include Roots in Siargao, Anzani in Cebu, Mrs. Saldo’s in Cavite, Taupe Dining in Bonifacio Global City, and Goxo and Kasa Palma in Makati. Bookings can also be made via Globe Platinum’s 24/7 digital assistant, THEA.
Globe’s sustainability efforts were recently recognized by research firm Standard Insights, which named the company the Most Sustainable Mobile Network and Most Active Mobile Network for the Environment in the Philippines.
“Globe has steadily built a track record of care-driven business practices,” said Eric Tanbauco, Head of Consumer Mobile Business. “For those who value a network that operates responsibly and embraces advocacy and sustainability, the choice is clear—keep it Globe.”
Business News Asia