Filipino Homes, the Philippines’ largest property platform, has officially expanded into the Middle East as its founder and CEO, Anthony Gerard Leuterio, secured his real estate broker license in Dubai, United Arab Emirates.
The accreditation allows Filipino Homes, through its global arm FHI Global Property, to legally conduct property transactions in Dubai, creating new income and career opportunities for brokers in the Philippines and Overseas Filipino Workers (OFWs) in the UAE.
“This is a milestone for Filipino Homes,” Leuterio said in an interview. “Now that I am a licensed broker in Dubai, we are opening up legitimate, professional opportunities for cross-selling. Brokers in the Philippines can now market and sell Dubai properties in partnership with us.”
The expansion comes amid growing demand for Dubai real estate among foreign investors—including Filipinos—drawn by benefits such as the UAE’s Golden Visa and strong capital appreciation.
“A lot of foreigners and Filipinos want to invest in Dubai but don’t know brokers who are licensed there,” said Leuterio. “Now, through FHI Global Properties, they have a trusted, Filipino-owned agency they can rely on—someone who understands their needs and speaks their language.”
With the new license, Filipino Homes can now collaborate with Dubai-based developers and brokers, allowing Philippine-based agents to legally co-market properties and earn from international deals. This move, Leuterio said, will help expand the reach of Filipino professionals.
“This is not just about us entering Dubai—it’s about bringing Filipino brokers into the international real estate space,” he said. “It’s about opening doors for those who’ve never had access to global property markets before.”
For OFWs in the UAE, the company’s expansion offers a new career pathway. “Many OFWs already help friends or family look for properties. Now they can do it professionally—with support, training, and a legitimate business platform,” said Leuterio.
He added that the entry into Dubai also sets the stage for two-way investments, with plans to promote Philippine properties to Dubai-based investors and vice versa.
“We can now collaborate with developers in both countries,” he said. “Filipino Homes is ready to facilitate business both ways—selling Dubai properties in the Philippines and Philippine properties to Dubai-based investors.”
Beyond transactions, Leuterio emphasized the potential for innovation and tech transfer. “Dubai is number one in the world in terms of real estate systems. From automation to digital platforms—they’re advanced,” he said. “We want to bring those systems home to the Philippines and help raise the standards of our own industry.”
A long-time advocate of real estate professionalization, Leuterio also called on Philippine policymakers to support reforms that would allow more global participation.
“Our regulations often suppress activity,” he said. “With better policy support, we can elevate the industry, unlock jobs, and match international standards.”
With this milestone, Filipino Homes positions itself not just as a dominant domestic player, but as a global gateway for Filipinos in the real estate sector—whether they’re brokers, investors, or aspiring professionals.
Business News Asia