Philippine broadband provider Converge ICT is deepening its investment in artificial intelligence and advanced data analytics to sharpen its understanding of customer behavior and drive more informed decision-making across its operations.
In a strategic shift from telco to techco, Converge has integrated Salesforce’s agentic analytics platform, Tableau, into its data infrastructure.
The platform, with AI embedded at its core, enables the company to transform raw behavioral insights into actionable business intelligence.
This move is expected to enhance everything from product development to customer engagement strategies.
With a growing subscriber base of 2.6 million, Converge aims to unify its data sources and deliver a more consistent view of customer needs.
The company sees the use of tools like Tableau as vital to eliminating guesswork, streamlining data processing, and empowering both executives and its network of Managed Service Partners (MSPs) to make faster, data-driven decisions.
MSPs, who oversee regional product distribution and customer relationships, are being trained to utilize the analytics platform to track key metrics—such as payment behavior and product-market fit—on a localized level.
The company’s Chief Executive Advisor Eugene Yeo, recently appointed to the global Tableau Advisory Board, will help guide the strategic use of the platform as Converge transitions toward becoming a fully digital technology company.
The board, composed of leaders from media, tech, and finance sectors, serves as a sounding board for best practices and innovations in AI and analytics.
Converge’s adoption of Tableau and its upcoming AI-powered features—such as Tableau Next—reflects a broader industry trend of embedding automation and machine learning to enhance customer-centric operations.
The company is prioritizing executive and frontline training as it scales its AI infrastructure nationwide.