Fly Fairly, the online travel agency (OTA) focused on flexible payments, has acquired Gen Z travel discovery platform LFG in a bid to expand its reach and deepen engagement with younger travelers.
The Singapore-based company did not disclose terms of the deal, which will see LFG’s core team and technology integrated into Fly Fairly’s platform.
The acquisition is aimed at enhancing Fly Fairly’s content-led discovery engine and building what it calls “the most flexible OTA” — combining flights, payments, and rewards.
Fly Fairly was founded in 2024 by Alex Yardley, a travel and e-commerce veteran with stints at Agoda, Booking.com, eBay, and ShopBack.
The company operates in over 10 markets, including the U.S., U.K., Southeast Asia, and Oceania.
It offers flights from more than 650 airlines and supports over 100 payment options, such as Buy Now, Pay Later (BNPL), cryptocurrency, and e-wallets. The firm claims it reached profitability within its first year of launch.
LFG, founded by NUS Overseas Colleges alumni Darryl Han, Foo Shi Hong, and Yu Ko, gained traction among Gen Z users with its “Spotify-meets-Pinterest” mobile app for curated travel ideas and itineraries.
Its viral content, including a video documenting an in-flight theft, has generated over 5 million views on TikTok and Instagram.
Han and Foo will join Fly Fairly’s leadership team to lead product and content strategy. The move will accelerate Fly Fairly’s efforts to convert inspiration into bookings, particularly for mobile-first, younger users.
“This acquisition isn’t just a step forward — it’s a commitment to lead with clarity and purpose,” Yardley said in a statement.
Business News Asia